Product validation & Jobs to be Done research for startup founders

Build products users will love️ and pay for from day one.

Stop building useless features and start learning what your customers really need. Unproven assumptions, detached from customer reality, are responsible for 42% of startup failures.

We facilitate a swift transition from hypotheses to validated learning by gathering insights from your target customers and conducting experiments, enabling you to navigate the path to success with confidence.

Start validating Learn more

If you hustle together $50,000 to start your business and spend all $50,000 on your first idea only to see it fail, that’s bad.

On the other hand, if you have $50,000 and spend $5,000 to learn you’re running down a dead end, that’s awesome. You can use the rest to find a viable path to your goal, with the advantage of all the extra things you now know.

—Rob Fitzpatrick, author of “The Mom Test”

90%

Of startups fail. The number one reason for failure is the lack of product market fit.

29%

Of failing startups close shop because they run out of money.

+5 Million

New businesses were created worldwide in 2022 alone. More than 20% failed by 2023.

255%

Founders overestimate the value of intellectual property before product market fit by 255%

Our solution

Custom tailored strategies to fit every product type

For startups, generic one-size-fits-all validation approaches may not be effective. Each startup has its own context, goals and ideal customers that need to be understood.

Effectively manage your product budget and maintain total control.

Discover the potential success of your product from day one.

Maintain momentum by scaling or pivoting at the right moment.

I want to test a product idea or a new product feature with real users.

Discover the potential of your product ideas by engaging with real users. We'll provide valuable insights and feedback to refine your concepts and turn them into successful solutions.

Start testing

I want to learn more about the market my product is part of.

Our in-depth market research will empower your product with a competitive edge. Uncover market trends, consumer behavior, and emerging opportunities to make informed decisions and fine-tune your strategy.

Research your market

I don’t have an Ideal Customer Profile (ICP) defined for my product.

Let us help you define your ideal customer profile. Through data analysis and user research, we'll pinpoint your target audience, ensuring your product resonates with those who matter most.

Define your ICP

I want to formulate, test and validate product hypotheses fast.

Speed up your product development process. We'll assist in formulating, testing, and validating product hypotheses swiftly, reducing time-to-market and increasing the likelihood of success.

Validate hypotheses

I want to launch an MVP and gather user engagement data.

Launch your Minimum Viable Product with confidence. We'll guide you through the process, helping you gather user engagement data to refine and enhance your offering.

Launch MVP

I want to tweak and validate my product’s positioning & messaging

Achieve product positioning and messaging that sticks. Our expertise will ensure your product's communication strategy aligns with your audience's needs and desires, driving successful market penetration.

Tweak, test, validate

A grid of different professional working

Start delighting your ideal customers

Our services

From idea inception to early-stage development and product scaling, our services are designed to validate, build, and launch startups across the entire spectrum

Jobs to be Done research

Product audit & assessment

Minimum Viable Positioning

Value proposition messaging

Market prospecting

Product discovery

Ideal customer definition

Competitor research

Customer interviews

Prototype & landing pages

Growth hacking

MVP design & development

Delight your customers

Exxelio use cases

Who is it for?

Product validation is a crucial step for many startup founders, particularly those who are developing innovative products or services.

A first time entrepreneur looking through papers

First-time Entrepreneurs

If you're new to the world of startups and entrepreneurship, you might lack experience in identifying market needs and developing successful products.

Investors

Mitigate risks associated with products that have insufficient market validation and demand. Utilise the validated learning process to drive valuable pivoting opportunities.

Market Disruptors

If your startup aims to disrupt an existing market or industry, you should validate your product to ensure it has the potential to displace current solutions & gain market share.

SaaS Startups

Product validation can help confirm that the software addresses a real pain point for potential users.

Social Entrepreneurs

Startups with a social or environmental mission also need to validate their products to ensure they effectively address the identified problem and have a measurable impact.